BOOKS DRAW SHOPPERS TO YOUR STORES, WE MOVE THEM TO WHERE THEY WILL SELL.
IRRESISTIBLE IMPULSE THAT DRIVES VISITS
Up until about 2014, paper books were getting a bad rap. Digital got all the glory. Despite the misplaced attention, the book business continued to thrive.
Consumers enjoy the tactile experience books provide. They buy upon impulse. They buy upon recommendations. They buy a hot title, a hot author, or a hot genre. This is true for Millennials, also. Make sure they discover their next read in that book section of yours.
Books will slow your shopper down, which often translates into bigger baskets. The variety that books offer can help retailers build shopper loyalty.
Book publishers do such a great job generating excitement. Few products can move shoppers to line up for a new release! In Canada, we capitalize on the trends, buy, distribute, deliver and display them quickly so they can be added to that shopping cart.
Suggested reads, seasonal displays, moving on hot categories, movie and TV tie-ins are what we’re always looking for to help add impulse sales at retail —and we know a vital part of your sales includes merchandising. We do that too.
Books give consumers the ability to escape, to relax, get smarter, and to be inspired. Reading provides hours of entertainment, an affordable treat. Books in your store enhance the shopping experience, that experience adds to how consumers view your overall store brand.
As a vendor, you already know that non-traditional retail channels are the fastest growing for book sales. Click here to learn more.
Frequently Asked Questions
Who reads books today?
Print Book sales have experienced high growth in the Pandemic. E-reader sales have slowed as consumers look to escape screen time. Consumers are getting back to that tactile experience. Book buyers rank among retail’s best customers. That translates to bigger baskets and more impulse sales. “Influentials” influence 91% of the population. They’re avid readers.
What are the other benefits?
Books create in-store experiences for your shoppers.
How do I get my book into stores?
For more information about this opportunity, please click here.